Optimizing Offers on Truly Free

Maximize Value. Protect Margins. Drive Conversions. 

On Truly Free, your Product Detail Page (PDP) is more than just a storefront — it’s also your pricing and offer engine. How you set up your offers impacts visibility, conversions, and competitiveness both on and off the platform.

There are six core components to optimize your offers:

Component 1: Non-Member Pricing (MSRP)

• This is your Manufacturer Suggested Retail Price — the highest price point on your PDP.

• Typically equal to your MAP (Minimum Advertised Price) and what most non-members will see.

• Acts as the anchor price for discount perception and brand positioning.

✅ Best Practice: Keep this aligned with your brand’s MAP to avoid channel conflict.

Component 2: Member Pricing (Truly Free Price)

• This is the exclusive price for Truly Free Members.

• Always equal to or lower than your Non-Member/MSRP price.

• We are actively working to hide this pricing from Amazon’s scraping algorithms to prevent unwanted price matching.

• This is critical because 98%+ of our customers are members, making this the primary selling price for most buyers.

✅ Best Practice: Use this to provide real value to members without sacrificing your broader channel pricing strategy.

Component 3: Additional Talents (Credits)

• Credits given to customers to incentivize purchases.

• Can be applied toward your products or other sellers’ products on the platform.

• Drives cross-seller sales and increases platform engagement.

✅ Best Practice: Use credits strategically during launches, seasonal campaigns, or when you want to boost a SKU’s sales velocity.

Component 4: Sherpa Commission

• The commission paid to affiliates for conversions driven through their links.

• Rates are flexible and can be adjusted per campaign or product.

✅ Best Practice: Higher commissions can attract more influencer/affiliate traffic, especially for new or high-margin products.

Component 5: Shipping Strategy

• Free shipping is strongly encouraged for conversion lift.

• If margins don’t allow free shipping on all items, offer:
  • Free shipping thresholds (e.g., orders over $50)
  • Free shipping on high ASP products
  • Free shipping on bundles to increase AOV (Average Order Value)

✅ Best Practice: If your product COGS cannot support free shipping, then it is better to build in shipping cost into your Truly Free Price!

Component 6: Free Samples for Influencer & Affiliate Adoption

• We highly recommend offering samples for higher adoption among influencers and affiliates. Your account manager will work with you to get samples to partners.

• Samples help creators test and experience your product, making their content more authentic and effective.

• If you plan to offer free samples, notify the Truly Free team so we can coordinate outreach and fulfillment.

✅ Best Practice: Use samples as a targeted investment for top-performing or high-potential influencers, and tie them to clear campaign expectations.