Optimizing Product Listings Content

Maximize Your Visibility. Convert More Customers. Build Trust. 

At Truly Free, your Product Detail Page (PDP) is more than just a listing — it’s your brand’s storefront, trust-builder, and the first (and sometimes only) chance to convert.

We’ve taken the best of modern e-commerce standards and elevated them into a unified format tailored for the Truly Free platform — designed to build confidence, spark engagement, and drive purchases. 

Main Image (White Background, High Resolution)

• White Background: Pure white (RGB: 255/255/255)

• High Resolution: Minimum 2000 x 2000 px

• Aspect Ratio: Must be 1:1 (square format) — this ensures your product displays correctly across product cards, collections, and search.

• Framing: Clean, centered product shot with no props, clutter, or backgrounds.
• No text overlays, unless it’s a trusted badge (e.g., USDA Organic, Non-GMO, etc.)

Above The Fold Content (What the Customer Sees Instantly)

Title (SEO + Clarity)

• Structure your title using: Brand Name + Product Type + Key Feature or Ingredient + Size/Variant
• Example:
  • Truly Free Organic Elderberry Syrup – Immune Support – 16oz
• Each variant (e.g., different sizes, scents, or flavors) must have its own specific title — don’t rely solely on the parent product title.

✅ Pro Tip: Always update titles across all variants, not just the main product. This ensures shoppers understand exactly what they're viewing and avoids confusion at checkout. Missing variant details = missed conversions.

Reviews & Ratings

• Aim for quantity and quality — Products with a higher number of positive reviews often rank better in search and convert more effectively
• Encourage reviews — Follow up with customers post-purchase via Free Chat to remind them to leave feedback
• Showcase photos and videos — Reviews with user-generated images or videos increase credibility and help shoppers visualize the product in real life
• Highlight ratings in your marketing — Share your star ratings and best quotes on social media and in product listings to build wider trust.

✅ Pro Tip: We can help import your existing reviews from other platforms so you don’t have to start from zero. Having reviews live on your product from day one boosts credibility, increases buyer confidence, and accelerates sales.

Image Carousel (4-6 High-Impact Slides)

Include a balance of:

• Main Product Image
• Quick Benefits Slide (3–5 word bullets or icons)
• Active Ingredients / Key Features
• Supplement/Nutrition Facts or Product Label
• Lifestyle Image (in-use or styled)
• Competitive Edge / Why It’s Different

✅ Pro Tip: Keep text readable on mobile. Use clean, consistent fonts and visual hierarchy.

Key Highlights (Simple & Structured)

Use this format to communicate clearly without overwhelming the shopper:

Description:

Introduce what the product is and what makes it exceptional. One to two warm, benefits-focused paragraphs.

Benefits:

3–5 feature-benefit bullets. Speak directly to your customer. 

Examples:

• Boosts daily immune function
• Made with 100% wildcrafted ingredients
• No added sugar, alcohol-free

Suggested Use:

Clear, friendly guidance in 1–2 sentences.
Example: “Take 1 tbsp daily. Increase during high exposure or illness.”

✅ Pro Tip: Use natural, human language — like you're speaking to a real customer, not writing an instruction manual.

Variants (Sizes, Styles, Flavors, Scents)

Offering clear and complete product variants makes it easier for shoppers to find exactly what they want, while improving search visibility and conversion rates. Variants can include:

• Size variations — Always list all available sizes (e.g., 2oz, 16oz, 32oz) so customers can easily compare and choose
• Scents or flavors — Clearly label each option (e.g., “Lavender,” “Unscented,” “Peppermint”) to appeal to different preferences
• Color variants — Use descriptive, specific names rather than generic ones (e.g., “Ocean Blue” instead of “Blue”) to create a stronger brand impression
• Multipacks or bundles — Highlight multi-unit options (e.g., 3-pack, 6-pack) to encourage higher cart values.

✅ Pro Tip: Consistency in naming helps with clarity, SEO, and shopper confidence.

Below The Fold Content (Trust Builders + Detail)

Social Proof (Product Posts)

Showcase short-form videos, Reels, testimonials, or product demos

• Preferably user-generated or affiliate-created
• Includes product in use, unboxings, real customer experiences

Long Form Details

• Full-Length Description: Rich text with key phrases and SEO keywords

• Specs Table: List ingredients, dimensions, certifications, etc.
• Return Policy: Make it visible and reassuring (ex: 30-day satisfaction guarantee)

Visual Aids

• Use image + text formats such as:
  • Side-by-side comparisons — Show how your product stacks up against competitors or a previous version, highlighting key advantages in features, quality, or price
  • Ingredient callout charts — Visually highlight the key ingredients or components, their benefits, and why they matter to the customer
  • Before/after use graphics — Demonstrate the transformation or improvement customers can expect (perfect for beauty, cleaning, or home goods)
  • Visual breakdowns of product benefits — Use icons, infographics, or exploded views to show how your product works, what’s included, or the unique selling points.

Conversion Psychology: Attention Timing

In the fast-paced world of online shopping, you have only a brief window to make a strong first impression.

• Most shoppers decide within 15 seconds whether they’re interested in a product.
  • This means your above-the-fold content — title, main images, price, key benefits — must work together to hook them instantly
• If you use product video, you may gain an additional 30–45 seconds of engagement, giving you more time to demonstrate value, showcase features, and build trust
  • This extended engagement can be the difference between a click away and an “Add to Cart”

✅ Pro Tip: Treat your PDP like a billboard on a busy highway — every word, image, and feature must earn trust fast and convince the shopper to stay.

Final Checklist 

• White background, high-resolution image
• SEO-optimized title
• 10+ quality reviews & 4.5+ average
• 6-part image carousel
• 3-part structured description
• Size/style/flavor variants
• Below-the-fold visuals and specs
• Video and UGC content
• Real Q&A that anticipates doubt

Let's Optimize Together

We’re here to help you turn browsers into buyers — and buyers into loyal fans.

📅 Want a walkthrough of your PDP?

Book a strategy session with our team.