No, sellers are not required to set a Member Price.
However, the Member Price is a powerful tool for success on Truly Free. It is the exclusive price for Truly Free Members and is always equal to or lower than your Non-Member/MSRP price. Since over 98% of our customers are members, the Member Price becomes the primary price most buyers see.
While optional, setting a Member Price helps increase conversions, reward loyalty, and reach the majority of shoppers on the platform.
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